Tuesday, November 25, 2008

Children Do NOT Buy Cars, So What's the Beef?

I subscribe to a few e-mail newsletters from Advertising Age magazine for career reasons- lots of great info on trends in traditional and new media. I learn a lot.

Today's e-mail subject line was: Parents Television Council's Worst Advertisers; CW's New Sunday; Macy's Windows; It's Ad Age's MediaWorks.

The article I would like to focus on is Parents Television Council Pillories GM and Nissan. PTI isn't griping about the content of ads, but specifically where companies are advertising.

I don't have children, and as a child, I was exposed to R-Rated movies and adult content from the get-go so maybe I just don't get the whole censorship thing, but I really dislike organizations like these. As Ad Age puts it, PTI is shaming companies who advertise on risque shows. They discredit GM for advertising on the "most shocking episode" of Family Guy and also, Nissan for helping "fund the bloodiest episode of Dexter."

So the F what.

Children do not buy cars. Adults do. Adults like me, who watch Family Guy. And guess what? I am a GM fan. I like to buy American. I kinda like the Pontiac Vibe, in fact. So therefore, isn't it smart that GM and these other companies are advertising WHERE THE TARGET DEMO watches?

Ads on child-safe programming should be for things they will beg their parents for, like dolls, video games, toys and Disney vacations. Keep the car ads on the shows the adults watch.

So what are the Top Ten Worst Companies, according to the conservative PTI? Loreal, Pepsi-Cola, GlaxoSmithKline, Reckitt Benkisser (I have no idea what that is), Target, Kohl's, Verizon Communications and Toyota. This strikes me as interesting because I made the switch from Coke to Pepsi a few years ago, I shop only at Target when going to discounters, love Kohl's and have a Verizon Phone. So you see, these companies effectively advertised to me by choosing the right medium for the message.

Guess what? People who like sex, drugs, rock and roll, violence and other risque stuff really do buy stuff, too. And judging from the morals of America today, that's an incredible amount of people. I'd say these companies are just doing some smart business. = )

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